Access to technology, enjoyment, and desire for recognition emerged as significant predictors of participation.
D01 · Research & Evaluation
Where Are the Teens?
A mixed-methods study of participation in a virtual youth program that turned behavioral evidence into a new engagement strategy.
RegressionMixed MethodsProgram EvaluationStrategy
The question
Understand why teens were not participating consistently in a Facebook-based virtual program and identify practical levers for change.
Approach
- 01Survey analysis and staff/member focus groups
- 02Multiple regression to identify significant participation predictors
- 03Research-backed Instagram engagement strategy
- 04Post-launch validation using participation and engagement trends
Key findings
Teens wanted more influence over programming and a space where peers would actually see their work.
Staff viewed the virtual program positively, but platform and social constraints limited sustained teen engagement.
From evidence to action
The evidence led to a dedicated teen Instagram presence where staff could cross-post activities and young people could share news, art, and project work. In the weeks after launch, active teen participation increased by 35%, alongside gains in posting and engagement.